THe Difference Between Digital Marketing and Social Media Marketing

It utilizes an assortment of digital channels like SEO (search engine optimization), social media and PPC (pay per click) to entice audiences towards a prospective brand. Digital marketing uses internet as the core medium of promotion which can be accessed using electronic gadgets like computers, laptops, tablets and smartphones.Internet marketing techniques such as search engine marketing (SEM), e-mails form an integral part of digital marketing. Moreover, it also includes non-internet channels like short messaging service (SMS) and multimedia messaging service (MMS), callbacks, etc. All these different channels form an integrated part of digital marketing. Digital marketing is considered a BTL Below-The-Line marketing as it targets a smaller and more concentrated group and works on forming loyal customers and creating conversions.SMO or (SMM), on the other hand, is a branch or subset of digital marketing that excels at promotion using social media platforms like Facebook, Twitter, LinkedIn, YouTube and so forth. It makes the use of social media for the purpose of marketing. Social media relies heavily on the interaction of the users, sharing information and forming a community of sorts and hence has a ‘social’ element to it. It utilizes the creation of artistic content which is presented accordingly to lure the audience towards your products or services and create a brand following.According to Zephoria Digital Marketing Consultants, there are over 1.71 billion monthly active Facebook users worldwide. This means that statistically Facebook is too big to ignore and hence, should be a vital part of your social media marketing strategies. Online video consumption on such platforms has been on a steady rise and is the next big thing in terms of marketing strategies. SMM is also a BTL Below-The-Line marketing as it relates to segregated groups formed over common interests on social media platforms.Companies looking to address their marketing needs need to choose between a digital marketing agency or a specialist agency. If you are looking for someone to plan out your entire marketing strategy, then a digital marketing agency would be a good choice. However, if you are looking for someone to only handle the social media aspect of your strategy, then you are better off working with a specialist agency.With the extreme popularity of digital media, people are more willing to incorporate digital marketing into their everyday lifestyle. As per the Interactive Advertising Bureau (IAB) report, Internet ad revenues in the United States reached a staggering $27.5 billion in the first half of 2015.This has opened up several job opportunities world over. There is a high demand; however, we experience a dearth in the skilled workforce as people are still coming to terms with the rapid evolution of digital media.To meet the increasing demands of talented individuals, there are several online courses in digital marketing available. A quick Google search on this topic will enlist a host of institutes that offer the mentioned lessons. The courses run for a number of days where all the related topics under the umbrella of digital marketing are addressed. Students gain valuable insights into the subject that enables them to carve a niche for themselves.The digital marketing course includes basic understanding of marketing and advertising concepts and fundamental knowledge of statistical and analytical tools. They are also given comprehensive information about email marketing, SEO/SEM, pay per click, mobile marketing, online video among others.Social media marketing courses include an in-depth understanding of the principles of social media, major social media sites, social media strategy and measuring social media. It offers a look into the strengths and weaknesses of the social media platforms like Facebook, Twitter, etc. and delves deeper into the newest trends surfacing on social media.Social media is an indispensable part of digital media strategy. SM platforms are leveraged for the purpose of branding of a product or service as it provides a more interactive medium open for a two-way conversation. Digital marketing is more relevant in terms of creating brand awareness, marketing or reputation management. Although they have different online applications, they serve the larger purpose of brand advancement and customer conversion into leads and sales. Consumers have become more brand conscious with active participation and most spoilt for choice with the plethora of options available online. Their share in the overall marketing strategy has grown manifold rendering traditional strategy techniques obsolete. The rate at which digital media is advancing, it won’t be far fetched to imagine a future where virtual reality has transpired to every aspect of our existence.

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6 Reasons to Work With a Personal Trainer to Achieve Your Health and Fitness Goals

We all have physical facets of ourselves that we wish we could change or improve. Do you have a little extra weight to lose? Do you wish you could run faster? Is your blood pressure a little too high? Are you carrying a little extra weight in your mid section? Do you want to run a 5K? Do you wish you were stronger? Do you have high cholesterol?Here are the top 6 reasons why you should work with a personal trainer when looking to work towards your health and fitness goals:1. Credentials: Personal trainers have the education, certifications, and experience to design safe and effective workout and nutrition plans to help you achieve your fitness goals. They are experts!2. Specificity: Personal trainers will design a program specific to your goals, needs, and current fitness level. It is all about you. Don’t get your workout from a random website or fitness magazine, those are general workouts that probably are not appropriate for you. Furthermore, a program that is not designed specifically for you may lead to injury.3. Attention: Personal trainers are there to monitor your progress, or lack thereof, and make the necessary adjustments to your plan to keep you on track toward achieving your fitness goals. Because of this attention they are also available to address your specific issues and questions.4. Motivation and Accountability: Personal trainers are there to motivate you and hold your accountable for your success. Too often we are discouraged when we don’t see immediate efforts or get caught up in our busy lives with work and family. Trainers will make sure you are doing what you need to do to improve yourself. No excuses!5. Dedication: Personal trainers want you to succeed. They want you to meet your goals. It is why they are in that line of business. They will do everything they can to support you on your fitness journey.6. Success: For all of the reasons above you are more likely to succeed. The knowledge of your trainer, specificity of program design, personal attention, accountability and dedication will guarantee you will have a successful fitness journey!So if you have a personal health and fitness goal you have been struggling to achieve consider working with a Personal Trainer. I guarantee you have a greater chance at success if you do!