The 5 Reasons Why Web Video Is the Most Economical Tool Your Company Can Use to Increase Profits

This is the Age of Video. Not only is it everywhere, but technological advancements make it look amazing. Using only a cell phone, video can be captured and uploaded onto YouTube instantly…and people are watching it by the millions. Video and the internet make perfect partners, allowing anybody in the world with something to say, to broadcast the message widely.

Astute corporations are also utilizing the power of online video to stand-out in the marketplace, with videos produced exclusively for their websites. Although video can be shot with an ordinary cell phone, an organization would be wise to leave that job to a professional video production company with years of experience. Companies will find that polished and targeted web videos deliver incredible return-on-investment and are the cheapest and most effective marketing tool they can employ.

Here’s why:

1. 24/7 INTERNET: In the past, a television commercial was the only platform a company could use to speak to potential customers using the power of moving imagery, music and voice. The process of creating the ad and buying air time was astronomically expensive and thus, only the biggest companies could afford to do it. Despite the massive expense, TV commercials are highly limited for many reasons, the biggest being that they are only 30 seconds long. Now with PVRs, many television viewers simply fast-forward through the commercials entirely.

The great news is that online video offers all companies more bang for the buck than a TV commercial ever could. Web videos can be any length (although shorter is always better), cover a series of topics, and are free to be played over and over on a company website.

2. POWERFUL MEDIUM: Web Video is an “engagement object”, meaning that it can reach and captivate countless new customers, prompting them to make buying decisions just by watching! Having web video on your company website increases the conversion rate (the rate at which a potential customer decides to become an actual customer). This important consumer decision is made off-site in the prospect’s home or office, not in your place of business. A good video captures the hearts and minds of potential customers and converts them into real customers.

3. CUTS OUT OTHER EXPENSES: Web Video can save your company money in other departments! One how-to video or a series of instructional videos can save your company a fortune in payroll expenses by reducing the need for live customer service support. Printed manuals and instruction sheets can be reduced eliminated entirely with online video which can be watched indefinitely by countless customers on the company website.

4. COMMUNICATE DIRECTLY WITH CUSTOMERS: In the past, products that needed to be demonstrated also needed a costly sales force to travel into the marketplace do the demonstrating. A single web video that demonstrates the product puts an end to that on-going expense. A demo video also allows potential customers to familiarize themselves with the product from their own personal computer at home.

5. BUILDING RELATIONSHIPS WITH CUSTOMERS: A good video is excellent at building brand and awareness for a company. Superior to a print campaign, video has a “human touch” and allows viewers to see, hear and perceive a company’s message on many different levels. A professional video production company can work with your organization to build web videos that not only effectively promote and market but also position the company as a friendly expert in the marketplace. For example, an Indian restaurant may consider doing a series of cooking web videos in the kitchen with their head chef. Not only does it showcase the wonderful food and show the fresh ingredients prepared with care, but it also provides free, useful information that the customer can take away.

The possibilities of web video are endless and people are watching videos online in greater numbers every day. Web video has the power to transform your business and attract new customers from far and wide. Be sure to consult with a professional web video production company to ensure your video brings out the right message and is perceived in the right way.

Computer Education

Computer literacy in this modern world has become a necessity rather than a prestigious course. Be it that you are in any industry apart from the computer studies it is of high importance to learn how to use the computer in everyday life.I studied computers in school and advanced in college to do a computer course and have realized how much a lot of the professionals in the other areas have missed by not being computer literate.I will mention four good reasons one has to be computer literate in this day.1. Computers will keep you up to date even after leaving school one has to continue studying to keep up with the pace and trends of the different industries, be it an engineer, nurse, or a social worker.2. Research and reference is easier done using the internet and case studies will be readily available such that some are for free thus resources found on the internet, this breaks the barriers of advancement of studies in the modern world.3. Communication barrier is lifted in the computer world because once one has internet connection on the computer it will be come almost for free to communicate with the rest of the world on the internet. People use emails, voice transmission software such as GTalk, Skype to call other people on the internet for free that is breaking communication barriers in all aspects.4.Online publications such a newspapers keep you informed and mostly they are for free than the hard copy that is a paid for one, thus reducing cost of information and making it readily available to everyone who has access to the internet connected computer.It is a very important tool to be computer literate in this modern world and I propose computers should be made compulsory in the education system so that everyone should know their way around computers in the day to day world. It will increase productivity in the industries because imagine before you do what ever task one has to have a research of it to complete the task if we are using computers it will be a very a efficient means of information source and storage.Computers have become an essential source of information hence they are inevitable to the modern world. Computers store information for future reference and easy computations so if we are to learn long time ago we used libraries but now we can have the libraries in the computer. Let’s use the computers to keep up with the trend.Alois T Chanakira is the chairman of ATP technologies a web hosting company www.atptechnology.net. For any domains that you would like to purchase visit their web site.

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