Computer literacy in this modern world has become a necessity rather than a prestigious course. Be it that you are in any industry apart from the computer studies it is of high importance to learn how to use the computer in everyday life.I studied computers in school and advanced in college to do a computer course and have realized how much a lot of the professionals in the other areas have missed by not being computer literate.I will mention four good reasons one has to be computer literate in this day.1. Computers will keep you up to date even after leaving school one has to continue studying to keep up with the pace and trends of the different industries, be it an engineer, nurse, or a social worker.2. Research and reference is easier done using the internet and case studies will be readily available such that some are for free thus resources found on the internet, this breaks the barriers of advancement of studies in the modern world.3. Communication barrier is lifted in the computer world because once one has internet connection on the computer it will be come almost for free to communicate with the rest of the world on the internet. People use emails, voice transmission software such as GTalk, Skype to call other people on the internet for free that is breaking communication barriers in all aspects.4.Online publications such a newspapers keep you informed and mostly they are for free than the hard copy that is a paid for one, thus reducing cost of information and making it readily available to everyone who has access to the internet connected computer.It is a very important tool to be computer literate in this modern world and I propose computers should be made compulsory in the education system so that everyone should know their way around computers in the day to day world. It will increase productivity in the industries because imagine before you do what ever task one has to have a research of it to complete the task if we are using computers it will be a very a efficient means of information source and storage.Computers have become an essential source of information hence they are inevitable to the modern world. Computers store information for future reference and easy computations so if we are to learn long time ago we used libraries but now we can have the libraries in the computer. Let’s use the computers to keep up with the trend.Alois T Chanakira is the chairman of ATP technologies a web hosting company www.atptechnology.net. For any domains that you would like to purchase visit their web site.
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Impacts of Digital Marketing on The Popularity of Traditional Marketing
Any market has a standard law being old products, views, system, strategy would be replaced with new and improved versions. With increasing popularity of internet globally, popularity of digital marketing is beaming high. Millennial have changed the way market runs, traditional tools is still prevailing in the market but its popularity has been impacted due to internet.Traditional Marketing (TM) has stronger roots and have been in run for a long term and therefore older generations still have blind trust on the tools, but with newer generations coming in the market is now a mixture of both the tools, traditional as well as digital.Though in the initial stages traditional tools are a great choice, to expand globally digitalization is needed. Where traditional tools such as newspapers, and hoardings help in local advertisements digital tools like social media, helps reach out to a wider customer base, and interact with them.TM though being an older form of marketing is not so ecofriendly as it includes wastage of resources and is costlier. Digital Marketing (DM) has not replaced traditional way but surely has provided with effective and efficient options.Digital ways and traditional ways could be made to work together for a better form of marketing which benefits the firm for a longer time period. Social media marketing and print media could work together to reach out to a huge prospective market, and attract a great number of customers.Different objectives of marketing lead to usage of different tools, at times a mixture of tools are used to market a product or product line in order to make the effect more effective on the customer’s mind which would persuade them to buy.Branding and advertising are two main objectives for marketing whichever the reason may be, in today’s digital savvy market, it’s important to place your products in the customer’s head properly.With increasing usage of internet for everything it’s important to have a virtual image and presence in front of the target audience. Which is formulated through digital marketing tools such as social media marketing, SEO, Mobile Advertising and many more.Multiple Marketing Options with Digital MarketingThere are so many options to work with DM, you will plan strategic process according to budget. DM pursue different options like Email Marketing, SEM, SEO, Social Media Marketing, Content Marketing, Inbound Marketing, Web Analytics, Copywriting, Advertising and Mobile Marketing. You can keep watch on each and every activities and consider which promotional activities will best meet your marketing needs.Changing times demand a change the strategies running in the market, and as the market is moving towards digitalization, the marketing needs to move in the direction too. DM provides with ample options to search through and find the best alternative according to the objective of marketing.Marketing is a pillar to expand, attract and search for target audience and therefore, decisions regarding it needs to be well planned, and digital tools help you to plan accordingly for each platform, which saves cost and facilitate proper use of resources.DM is the new and international way to grow, none of the businessman dreams to be stuck to the point from where they started, they always aspire to grown, and in order to grow you need to be in touch with the most significant part of the market: THE AUDIENCE, and that’s what digital marketing tools excel in.Conclusion being, significance of internet and digital marketing has increased over the last few years which have negatively impacted on the popularity of traditional marketing.Significance of traditional marketing in the initial stages is not neglected, but in order to grow digitalization is the key.