Any market has a standard law being old products, views, system, strategy would be replaced with new and improved versions. With increasing popularity of internet globally, popularity of digital marketing is beaming high. Millennial have changed the way market runs, traditional tools is still prevailing in the market but its popularity has been impacted due to internet.Traditional Marketing (TM) has stronger roots and have been in run for a long term and therefore older generations still have blind trust on the tools, but with newer generations coming in the market is now a mixture of both the tools, traditional as well as digital.Though in the initial stages traditional tools are a great choice, to expand globally digitalization is needed. Where traditional tools such as newspapers, and hoardings help in local advertisements digital tools like social media, helps reach out to a wider customer base, and interact with them.TM though being an older form of marketing is not so ecofriendly as it includes wastage of resources and is costlier. Digital Marketing (DM) has not replaced traditional way but surely has provided with effective and efficient options.Digital ways and traditional ways could be made to work together for a better form of marketing which benefits the firm for a longer time period. Social media marketing and print media could work together to reach out to a huge prospective market, and attract a great number of customers.Different objectives of marketing lead to usage of different tools, at times a mixture of tools are used to market a product or product line in order to make the effect more effective on the customer’s mind which would persuade them to buy.Branding and advertising are two main objectives for marketing whichever the reason may be, in today’s digital savvy market, it’s important to place your products in the customer’s head properly.With increasing usage of internet for everything it’s important to have a virtual image and presence in front of the target audience. Which is formulated through digital marketing tools such as social media marketing, SEO, Mobile Advertising and many more.Multiple Marketing Options with Digital MarketingThere are so many options to work with DM, you will plan strategic process according to budget. DM pursue different options like Email Marketing, SEM, SEO, Social Media Marketing, Content Marketing, Inbound Marketing, Web Analytics, Copywriting, Advertising and Mobile Marketing. You can keep watch on each and every activities and consider which promotional activities will best meet your marketing needs.Changing times demand a change the strategies running in the market, and as the market is moving towards digitalization, the marketing needs to move in the direction too. DM provides with ample options to search through and find the best alternative according to the objective of marketing.Marketing is a pillar to expand, attract and search for target audience and therefore, decisions regarding it needs to be well planned, and digital tools help you to plan accordingly for each platform, which saves cost and facilitate proper use of resources.DM is the new and international way to grow, none of the businessman dreams to be stuck to the point from where they started, they always aspire to grown, and in order to grow you need to be in touch with the most significant part of the market: THE AUDIENCE, and that’s what digital marketing tools excel in.Conclusion being, significance of internet and digital marketing has increased over the last few years which have negatively impacted on the popularity of traditional marketing.Significance of traditional marketing in the initial stages is not neglected, but in order to grow digitalization is the key.

Wedding photography has changed a lot since our parents got married three decades ago. That said even though photography trends have changed there are very few couples who know much about the latest trends or upcoming trends. This often means that they don’t know exactly what they should be looking for when hiring a photographer to cover their wedding. The important thing that wedding couples should always remember when hiring a professional is to never hire one simply based on if or not they are using the latest and the most expensive equipment. It should be based on their portfolio and if they are able to shoot your wedding based on the latest trends, five of which have been described below.Trend no. 1: Celebrity wedding styleAlmost every wedding couple may want to feel like a celebrity and this particular wedding photography style makes it possible. This particular style brings red carpet style posing to wedding couples. The resulting pictures are often of couples who are acting out famous movie and music video scenes. This allows for the photographer to create new and unique themes which look like photos on a glossy film magazine cover.Trend no. 2: Soft toned black & white picturesBlack & white film cameras may have been replaced with their color counterparts a long time ago but there was a certain class that these monochrome pictures had. Today even with the latest photography equipment many photographers like the black & white effect especially when it comes to wedding photography. The amazing thing about this sepia or soft toned monochrome photography is that it is very classy, clear and stylish, it can also be edited to suit certain themes and artistic tastes.Trend no. 3: Very deep color themesA growing number of wedding photographers are leaning in the favor of using a combo on low light photography and dramatic skies to produce pictures that are stunningly deep. This effect is usually achieved during weddings that take place at night or during the reception which is under an open sky. However, if you opt for this particular photography style the professional should be able to provide you with a few tips on what you’ll need to do in order for the pictures to turn out as expected. This type of photography is ideal for beach weddings.Trend no. 4: Candid photographyThis year we may see a growing number of couples opting for candid photography because it combines their unique acting talent with the photographer’s ability to shoot their best sides. However, even though a lot of the candid shots will be composed but they need to look spontaneous which can be difficult. So, many wedding photographers will start by creating a scene in which couples need to act spontaneously just so that the pictures don’t look planned.Trend no. 5: Bold colorsThis type of photography literally turns up all the bold colors at the wedding party. So colors in the flowers, the dress, accessories etc. will all pop. Many professional wedding photographers will provide their clients with a list of bold colors that they need to use. Any shortfall in bold colors will then be filled during post production.

Why should you become a property financier? To answer that I need to ask you another question. Why do you invest in property?You probably have the following three reasons.1. It gives you chance to make outstanding profit potential through using your bank’s money2. It provides you with a steady monthly cash flow; and3. Provided you buy sensibly it is a safe investment!!!However you also know what are the absolutely worst things are about being a landlord.1 You have to put up with annoying tenants and pay the costs for all repairs to the property after they have trashed it!! There are also other large costs involved in owning property.2. You can tie up a lot of cash – as much as 20% of the value of the property.3. Property cycles can last as long as 20 years. We are now in the middle of a housing bust. If you have bought or are thinking about buying now you might not see much cash from your property until you sell in the next 10-15 years.In short, although I love property, it also has its headaches. This is why I love being a property financier!! It gives you the freedom of investing in the safe property asset class and provides you with fantastic monthly cash flow. So what is property financier. In short it is a person, or group of people (commonly called a ‘syndicate’) who lend money to property developers in order for the developer to use the funds to build a new property or to improve an existing property to significantly enhance its value.For example the property developer finds a site to build a house on. He knows he can buy the land and build the house for $200,000 and sell it for $350,000. The developer takes his plan to the bank who like it and provide him with 80% of the funding for the project (just like Buy to Let mortgages, a bank will not provide 100% funding) on the basis that the bank will take a first charge over the property. The developer therefore needs to obtain a further $40,000 in funding.This is where you come in.You look at the developer, the site, the plans and the area and think that this house will have no trouble for selling at $350,000. You agree to lend the Developer (or lend part of the money in a syndicate) the $40,000 on the basis that you receive a second charge over the property after the bank (this basically means that if the property is sold, the bank is entitled to its money first and then you are entitled second). Because you are taking a second charge, your risk is greater and therefore you are entitled to charge a high rate of interest on your $40,000.This is the juicy part!!!Typically, as a private investor you will be looking to receive 2-4% per month on your money. 4% on $40,000 is a whopping $1,600 per month you will receive in your pocket, every month for the life of the loan. Now that is what I call explosive cash flow!!! And what have you done – nothing other than carefully check out the investment and the developer. Of course you don’t get to keep the property at the end of the project, but you do get your money back plus a dynamite return and you did not experience one property related hassle!!! Your investment is also fairly safe in that you will have carried out your due diligence on the project AND you have the second charge.
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