5 Wedding Photography to Watch Out for in 2014

Wedding photography has changed a lot since our parents got married three decades ago. That said even though photography trends have changed there are very few couples who know much about the latest trends or upcoming trends. This often means that they don’t know exactly what they should be looking for when hiring a photographer to cover their wedding. The important thing that wedding couples should always remember when hiring a professional is to never hire one simply based on if or not they are using the latest and the most expensive equipment. It should be based on their portfolio and if they are able to shoot your wedding based on the latest trends, five of which have been described below.Trend no. 1: Celebrity wedding styleAlmost every wedding couple may want to feel like a celebrity and this particular wedding photography style makes it possible. This particular style brings red carpet style posing to wedding couples. The resulting pictures are often of couples who are acting out famous movie and music video scenes. This allows for the photographer to create new and unique themes which look like photos on a glossy film magazine cover.Trend no. 2: Soft toned black & white picturesBlack & white film cameras may have been replaced with their color counterparts a long time ago but there was a certain class that these monochrome pictures had. Today even with the latest photography equipment many photographers like the black & white effect especially when it comes to wedding photography. The amazing thing about this sepia or soft toned monochrome photography is that it is very classy, clear and stylish, it can also be edited to suit certain themes and artistic tastes.Trend no. 3: Very deep color themesA growing number of wedding photographers are leaning in the favor of using a combo on low light photography and dramatic skies to produce pictures that are stunningly deep. This effect is usually achieved during weddings that take place at night or during the reception which is under an open sky. However, if you opt for this particular photography style the professional should be able to provide you with a few tips on what you’ll need to do in order for the pictures to turn out as expected. This type of photography is ideal for beach weddings.Trend no. 4: Candid photographyThis year we may see a growing number of couples opting for candid photography because it combines their unique acting talent with the photographer’s ability to shoot their best sides. However, even though a lot of the candid shots will be composed but they need to look spontaneous which can be difficult. So, many wedding photographers will start by creating a scene in which couples need to act spontaneously just so that the pictures don’t look planned.Trend no. 5: Bold colorsThis type of photography literally turns up all the bold colors at the wedding party. So colors in the flowers, the dress, accessories etc. will all pop. Many professional wedding photographers will provide their clients with a list of bold colors that they need to use. Any shortfall in bold colors will then be filled during post production.

THe Difference Between Digital Marketing and Social Media Marketing

It utilizes an assortment of digital channels like SEO (search engine optimization), social media and PPC (pay per click) to entice audiences towards a prospective brand. Digital marketing uses internet as the core medium of promotion which can be accessed using electronic gadgets like computers, laptops, tablets and smartphones.Internet marketing techniques such as search engine marketing (SEM), e-mails form an integral part of digital marketing. Moreover, it also includes non-internet channels like short messaging service (SMS) and multimedia messaging service (MMS), callbacks, etc. All these different channels form an integrated part of digital marketing. Digital marketing is considered a BTL Below-The-Line marketing as it targets a smaller and more concentrated group and works on forming loyal customers and creating conversions.SMO or (SMM), on the other hand, is a branch or subset of digital marketing that excels at promotion using social media platforms like Facebook, Twitter, LinkedIn, YouTube and so forth. It makes the use of social media for the purpose of marketing. Social media relies heavily on the interaction of the users, sharing information and forming a community of sorts and hence has a ‘social’ element to it. It utilizes the creation of artistic content which is presented accordingly to lure the audience towards your products or services and create a brand following.According to Zephoria Digital Marketing Consultants, there are over 1.71 billion monthly active Facebook users worldwide. This means that statistically Facebook is too big to ignore and hence, should be a vital part of your social media marketing strategies. Online video consumption on such platforms has been on a steady rise and is the next big thing in terms of marketing strategies. SMM is also a BTL Below-The-Line marketing as it relates to segregated groups formed over common interests on social media platforms.Companies looking to address their marketing needs need to choose between a digital marketing agency or a specialist agency. If you are looking for someone to plan out your entire marketing strategy, then a digital marketing agency would be a good choice. However, if you are looking for someone to only handle the social media aspect of your strategy, then you are better off working with a specialist agency.With the extreme popularity of digital media, people are more willing to incorporate digital marketing into their everyday lifestyle. As per the Interactive Advertising Bureau (IAB) report, Internet ad revenues in the United States reached a staggering $27.5 billion in the first half of 2015.This has opened up several job opportunities world over. There is a high demand; however, we experience a dearth in the skilled workforce as people are still coming to terms with the rapid evolution of digital media.To meet the increasing demands of talented individuals, there are several online courses in digital marketing available. A quick Google search on this topic will enlist a host of institutes that offer the mentioned lessons. The courses run for a number of days where all the related topics under the umbrella of digital marketing are addressed. Students gain valuable insights into the subject that enables them to carve a niche for themselves.The digital marketing course includes basic understanding of marketing and advertising concepts and fundamental knowledge of statistical and analytical tools. They are also given comprehensive information about email marketing, SEO/SEM, pay per click, mobile marketing, online video among others.Social media marketing courses include an in-depth understanding of the principles of social media, major social media sites, social media strategy and measuring social media. It offers a look into the strengths and weaknesses of the social media platforms like Facebook, Twitter, etc. and delves deeper into the newest trends surfacing on social media.Social media is an indispensable part of digital media strategy. SM platforms are leveraged for the purpose of branding of a product or service as it provides a more interactive medium open for a two-way conversation. Digital marketing is more relevant in terms of creating brand awareness, marketing or reputation management. Although they have different online applications, they serve the larger purpose of brand advancement and customer conversion into leads and sales. Consumers have become more brand conscious with active participation and most spoilt for choice with the plethora of options available online. Their share in the overall marketing strategy has grown manifold rendering traditional strategy techniques obsolete. The rate at which digital media is advancing, it won’t be far fetched to imagine a future where virtual reality has transpired to every aspect of our existence.

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