The 5 Reasons Why Web Video Is the Most Economical Tool Your Company Can Use to Increase Profits

This is the Age of Video. Not only is it everywhere, but technological advancements make it look amazing. Using only a cell phone, video can be captured and uploaded onto YouTube instantly…and people are watching it by the millions. Video and the internet make perfect partners, allowing anybody in the world with something to say, to broadcast the message widely.

Astute corporations are also utilizing the power of online video to stand-out in the marketplace, with videos produced exclusively for their websites. Although video can be shot with an ordinary cell phone, an organization would be wise to leave that job to a professional video production company with years of experience. Companies will find that polished and targeted web videos deliver incredible return-on-investment and are the cheapest and most effective marketing tool they can employ.

Here’s why:

1. 24/7 INTERNET: In the past, a television commercial was the only platform a company could use to speak to potential customers using the power of moving imagery, music and voice. The process of creating the ad and buying air time was astronomically expensive and thus, only the biggest companies could afford to do it. Despite the massive expense, TV commercials are highly limited for many reasons, the biggest being that they are only 30 seconds long. Now with PVRs, many television viewers simply fast-forward through the commercials entirely.

The great news is that online video offers all companies more bang for the buck than a TV commercial ever could. Web videos can be any length (although shorter is always better), cover a series of topics, and are free to be played over and over on a company website.

2. POWERFUL MEDIUM: Web Video is an “engagement object”, meaning that it can reach and captivate countless new customers, prompting them to make buying decisions just by watching! Having web video on your company website increases the conversion rate (the rate at which a potential customer decides to become an actual customer). This important consumer decision is made off-site in the prospect’s home or office, not in your place of business. A good video captures the hearts and minds of potential customers and converts them into real customers.

3. CUTS OUT OTHER EXPENSES: Web Video can save your company money in other departments! One how-to video or a series of instructional videos can save your company a fortune in payroll expenses by reducing the need for live customer service support. Printed manuals and instruction sheets can be reduced eliminated entirely with online video which can be watched indefinitely by countless customers on the company website.

4. COMMUNICATE DIRECTLY WITH CUSTOMERS: In the past, products that needed to be demonstrated also needed a costly sales force to travel into the marketplace do the demonstrating. A single web video that demonstrates the product puts an end to that on-going expense. A demo video also allows potential customers to familiarize themselves with the product from their own personal computer at home.

5. BUILDING RELATIONSHIPS WITH CUSTOMERS: A good video is excellent at building brand and awareness for a company. Superior to a print campaign, video has a “human touch” and allows viewers to see, hear and perceive a company’s message on many different levels. A professional video production company can work with your organization to build web videos that not only effectively promote and market but also position the company as a friendly expert in the marketplace. For example, an Indian restaurant may consider doing a series of cooking web videos in the kitchen with their head chef. Not only does it showcase the wonderful food and show the fresh ingredients prepared with care, but it also provides free, useful information that the customer can take away.

The possibilities of web video are endless and people are watching videos online in greater numbers every day. Web video has the power to transform your business and attract new customers from far and wide. Be sure to consult with a professional web video production company to ensure your video brings out the right message and is perceived in the right way.

The Male Chastity Lifestyle and How to Make it Fun!

It is my opinion and observation that many couples take the male chastity lifestyle far too seriously. Or, rather, they’re too solemn about it since as British comedian John Cleese once pointed out, the opposite of fun isn’t serious; it’s solemn.

And while I think being serious about how you treat it is perhaps a good thing (after all, having your penis and testicles locked up in, say, a stainless-steel chastity belt is a pretty serious business, as indeed is their health and safety and insisting on regular cleaning and inspection).

But there’s no need to be all po-faced and solemn about it, just as there’s no need to be po-faced an solemn about sex in general. After all, if you look at sex objectively it’s pretty funny, what with all the funny noises and faces you pull, the positions you get into and the wet and slimy squelching.

Looked at like that, it’s nothing short of hilarious – and if we can’t see the funny side, then we’re not going to enjoy that side of our lives very much. When I was a young woman, new to sex, the first time I heard that sudden, rasping escape of air from my nether regions, I wanted to die. I was SO embarrassed. I actually finished with my boyfriend of the time because I was so embarrassed.

But now, some (mumble) years on, I realize it’s actually amusing, something for you both to laugh at.

And the male chastity lifestyle is no different!

For a start, getting a chastity device or belt on is not always quick and easy. It is lovely to imagine you can get him all hot and steamy and quickly slip it onto him with a flick of the wrist, but you’re ignoring some simple laws of physics here. In the same way a square peg won’t go into a round hole, an erect throbbing penis won’t go into a narrow tube without lube, concentration and, as often as not, a few ice-cubes.

And you’ll find the male chastity lifestyle is full of these amusing (if you’ll let them be amusing) little quirks and hiccoughs.

For example, he might find it a solemn occasion when he goes down on his knees and begs you to take his key, but, frankly, it’s actually pretty funny. I don’t mean you’re laughing at him per se but you’re laughing at yourself, the two of you and the whole situation.

And if you’re both being solemn about it and you get the urge to giggle, well… it’s like laughing at a funeral. No one’s happy and it tends to spoil the occasion.

But it won’t if you…

Lighten up and realize the male chastity lifestyle is supposed to be fun!

Serious fun, yes; but fun all the same. And then there are the devices themselves. Some of them actually do look pretty hot. I think the stainless-steel belts like the Tollyboy look fantastic on a man. But some of them look frankly silly when seen objectively, just as sex itself is funny and faintly ridiculous when you’re looking at it dispassionately.

Yet, I think the real danger of allowing solemnity to creep in is when you really want it to be serious and fun, like when he’s starting to get desperate to orgasm and it is, in all truth, becoming difficult for him.

Then you have two choices: be solemn, and get mad at him; or be serious and fun and gently remind him of why you’re both doing this and with love and compassion, coax him through these difficult times.

A little compassion goes a long way in the male chastity lifestyle as it does in every other walk of life. You can be loving and compassionate and keep that sense of serious fun and yet still be strict in your demands. You can have fun and laugh with him rather than at him without having to give in at the first hint of a moan, gripe or complaint.

You can just be YOU

The image of the fire-breathing, aggressive and man-hating dominatrix you must become if you want to live the male chastity lifestyle is a false one, invented by those who know nothing about the reality of this delicious game. It is a fun way to live, and anyone can do it without having to become something they’re not and would never want to be.

Social Learning Theory

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