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The 5 Reasons Why Web Video Is the Most Economical Tool Your Company Can Use to Increase Profits

This is the Age of Video. Not only is it everywhere, but technological advancements make it look amazing. Using only a cell phone, video can be captured and uploaded onto YouTube instantly…and people are watching it by the millions. Video and the internet make perfect partners, allowing anybody in the world with something to say, to broadcast the message widely.

Astute corporations are also utilizing the power of online video to stand-out in the marketplace, with videos produced exclusively for their websites. Although video can be shot with an ordinary cell phone, an organization would be wise to leave that job to a professional video production company with years of experience. Companies will find that polished and targeted web videos deliver incredible return-on-investment and are the cheapest and most effective marketing tool they can employ.

Here’s why:

1. 24/7 INTERNET: In the past, a television commercial was the only platform a company could use to speak to potential customers using the power of moving imagery, music and voice. The process of creating the ad and buying air time was astronomically expensive and thus, only the biggest companies could afford to do it. Despite the massive expense, TV commercials are highly limited for many reasons, the biggest being that they are only 30 seconds long. Now with PVRs, many television viewers simply fast-forward through the commercials entirely.

The great news is that online video offers all companies more bang for the buck than a TV commercial ever could. Web videos can be any length (although shorter is always better), cover a series of topics, and are free to be played over and over on a company website.

2. POWERFUL MEDIUM: Web Video is an “engagement object”, meaning that it can reach and captivate countless new customers, prompting them to make buying decisions just by watching! Having web video on your company website increases the conversion rate (the rate at which a potential customer decides to become an actual customer). This important consumer decision is made off-site in the prospect’s home or office, not in your place of business. A good video captures the hearts and minds of potential customers and converts them into real customers.

3. CUTS OUT OTHER EXPENSES: Web Video can save your company money in other departments! One how-to video or a series of instructional videos can save your company a fortune in payroll expenses by reducing the need for live customer service support. Printed manuals and instruction sheets can be reduced eliminated entirely with online video which can be watched indefinitely by countless customers on the company website.

4. COMMUNICATE DIRECTLY WITH CUSTOMERS: In the past, products that needed to be demonstrated also needed a costly sales force to travel into the marketplace do the demonstrating. A single web video that demonstrates the product puts an end to that on-going expense. A demo video also allows potential customers to familiarize themselves with the product from their own personal computer at home.

5. BUILDING RELATIONSHIPS WITH CUSTOMERS: A good video is excellent at building brand and awareness for a company. Superior to a print campaign, video has a “human touch” and allows viewers to see, hear and perceive a company’s message on many different levels. A professional video production company can work with your organization to build web videos that not only effectively promote and market but also position the company as a friendly expert in the marketplace. For example, an Indian restaurant may consider doing a series of cooking web videos in the kitchen with their head chef. Not only does it showcase the wonderful food and show the fresh ingredients prepared with care, but it also provides free, useful information that the customer can take away.

The possibilities of web video are endless and people are watching videos online in greater numbers every day. Web video has the power to transform your business and attract new customers from far and wide. Be sure to consult with a professional web video production company to ensure your video brings out the right message and is perceived in the right way.

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Special Training For Brain Development Of Kids

Many researchers have proven the fact that functioning of brain cells of infants is twice active as adult’s brain. Neurons are the brain cells that connect together and power of neuron have the potential of a PC. Connectivity of neurons decides the smartness or intelligence of individuals. In human, brain development and the learning ability of an individual is 50% in the first four years of age. The nerves of individuals are reduced as they grow up and this is why the 1000 trillion nerves present in an 8 months baby are reduced to 500 trillion as it grows up. A child that has given more opportunities to explore will be much smart.

A majority of children, more than 90% of them use their left brain, but the imperative fact to remember is the right brain must also be utilized. Education system present in almost all the schools is designed to develop or use the left brain. Right brain is never the less significant because it is responsible for creativity, arts, feeling, imagination, visualizing, daydreaming, rhythm, holistic thinking and many others. Hence it is equally important to develop both side of brain. It is also most important to take steps to keep both the brain much active, by keeping them to perform analytically on an equal basis. It is the responsibility of parents to give activities to their children that ensures the involvement of both brain. If both brain used by children it is probable to enhance their learning power and they can also increase their brain power. If brain development programs are offered to children they can make most of the program and develop their skills to give work to both side of brain and remains high in intelligence level. Development of brain in human beings is based on the degree of how much it is used. If it is left unused there are more probabilities for individuals to lose as brain works on the basis of use it or lose it.

To ensure the progressive brain development in children, it is the role of parents to introduce their children with a reputable brain development program. Most of the experts suggest step by step educational program to the children which is systemic and efficient. Nowadays it is very simple to find out a lot of schools which not only gives importance to academic program, but they also boost the creativity of children through their extracurricular activities. It is probable to search internet and get hold of relevant schools that present with a variety of activities to stimulate the brain and encourage the development of children. A total development program to stimulate mental activity of children is also found out in the online sites and parents can try out these activities with their children while they are at home. Getting education from a school that implements total development program is much beneficial. Search for such schools and secure admission to enhance the future of the children and boosts in brain development.

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